“It’s not what you know, it’s who you know.” We’ve all heard that phrase before and understand why it’s important. Networking can get us a job, an internship, more business, new business, and expand our professional circle. But who has the time? Cultivating new relationships seems time consuming and when we’re already busy, it seems like one extra thing that can’t fit in our schedule. Try these three tips for more effective networking:
1. Network everywhere
A 3 day conference, a weekly networking lunch, or a monthly mixer are all great ways to meet new people, but if your schedule is tight, network wherever you are! Talk to the person sitting next to you on the airplane, chat with the person in front of you at Starbucks, or say hello to that lady you always end up next to in your 7am yoga class. Networking in an informal setting is a time-saving way to meet new people.
2. Follow up
When you take the time to meet new people, unless you also make room in your schedule to follow up with them, you’re not maximizing your effort. I recently attended a workshop with business coach Mary Cravets, who pointed out that unless you make time to follow up, you haven’t actually made time to network. Reach out to the people you meet with either a quick email, note, or phone call. This isn’t the time to say, “…and by the way, can you help get me a job?” This is the time to lay the foundation for a relationship that you’ll keep up over time.
3. Be patient
Networking doesn’t produce results overnight. If you don’t see results right away, don’t assume your networking isn’t working. Be patient. Building relationships doesn’t take a lot of time all at once, it takes a little bit of time consistently over a while.
Networking is an important skill that requires practice. What steps will you take this week to expand your network?